Choosing the right SEO package can be vital to your marketing efforts. Get it wrong and you are wasting time and money!
Search Engine Optimization is a labor intensive task. It is really equal parts strategy and good old "elbow grease". However, there are thousands of so called firms out there, and it is unfortunate that you have to try and sort through it. For the most part, there are 3 types of SEO Firms:
1. Freelance Web Coders who do SEO on the side to make extra income. We often use these types of vendors for data entry or internet research work. These vendors are typically low cost and sometimes efficient; however search engine optimization is an intricate industry that requires constant research and a focused effort for it to be effective.
2. A lot of times in, India, China, and the Philippines' you will find SEO firms offering really low rates and great results. The typical problems you will find here will be - not understanding your product, service, or market, as well as the obvious communication issues. An additional issue is that often time's directories and email blockers are set to deflect communications from IP addresses in these areas. Because of low cost labor, there has been aggressive marketing from these locations over the past few years, and the largest mediums like craigslist.org has restricted any posting from abroad into the US. Ultimately, these vendors are less expensive but also much less effective.
3. There are several reputable firms in the US and the UK, as well as in the Eastern parts of the world. The issue here however tends to be cost. These vendors range tend to range in price from $1-$10,000 per year, and often have little in the way of guarantee or verification of results.An important factor in whether to use a SEO company is whether your company can benefit financially. For example, there is no point in spending $10,000 per month if you will only generate $5,000 of income by having your site listed at the top of search engines.
Ultimately, choosing the right SEO company can really boost your business, or just simply waste your time and money.
